Analysis Of Pilkingtons Mission Statement - 1328 Words

Overall, the Group’s performance is poor due a lingering global economic slowdown, which brought down market shares throughout its automotive and architectural business lines; however, there has been a slight increase in its market share for technical glass due to the Group’s strategy to expand into a niche market and providing a superior technological component compared to its competitor. Additionally, the Group saw an increase of 5% net income over the last four-years; nevertheless it still has not posted a positive net income profit, which means the Group’s 2007 strategic management of re-establishing a firmer financial foundation, and improving its financial strengths by 2014 was not a sustainable strategy. Mission Statement Analysis Pilkington’s mission statement: â€Å"To be the global leader in innovative high performance glass and glazing solutions, contributing to energy conservation and generation, working safely and ethically† (NSG Group, 2015). By using Campbell’s evaluation method, the Group’s mission statement scored 18 out of 20 points, indicating a well-conceived statement. However, the mission statement does not identify a specific standard of behavior; hence, the two-point deduction using Campbell’s 10-question test, but ethical behavior is encouraged. The Group’s mission statement motivates the organization and its shareholders’ by providing direction, vision, and a sense of purpose. The mission statement was devised to encompass the entire scope of the